AMERICAN CULINARY FEDERATION FOUNDATION
PRESS RELEASE

American Culinary Federation Awards
Seal of Approval to Elations®

ST. AUGUSTINE, FLA., March 21, 2007-The American Culinary Federation, Inc. (ACF), the nation's largest organization of professional cooks, recently awarded its Seal of Approval to Elations, a daily supplement drink for joint health.

Elations, a fruit flavored drink, earned the federation's endorsement following extensive testing by a panel of ACF-certified chefs. Testing criteria evaluated ease of use, versatility and adaptability of product, consistency of physical properties, application of product to service procedures and, above all, flavor.

Elations was created to improve one's joint flexibility, mobility, and comfort, and will launch nationally in August. Offered in two refreshing fruit flavors, its unique 4-in-1 solution delivers just the right amounts of glucosamine, chondroitin, calcium, and vitamin C to help people maintain an active lifestyle and live life to the fullest.

"Consumers do not believe that joint supplement beverages taste very good. Elations is a revolutionary introduction to the category because it will enable consumers to pursue a daily consumption regimen without sacrifice - the consumer does not have to sacrifice taste to improve their mobility, flexibility, and reduce joint discomfort," said David Silver, Elations' marketing manager. "We felt it was important to work with the American Culinary Federation to validate our quality and taste so we could provide consumers with an objective and expert evaluation."

Launched in the 1940s, ACF's Seal of Approval program validates the product claims of manufacturers, suppliers and growers that provide real-world solutions to culinary professionals. For information on ACF's Seal of Approval program, visit www.acfchefs.org or call (800) 624-9458.

The Elations Company is based in Cincinnati, Ohio. It is a subsidiary of Beverages Holdings, LLC, a privately-held Delaware Corporation whose majority investor is J.W. Childs. J.W. Childs is a private equity firm with current and previous investments in General Nutrition Centers (GNC), Hartz Mountain (pet health), Snapple, Cornerstone Healthcare Group, Fitness Quest, Insight Health Services and Sheridan Health Care. Beverages Holdings acquired the Elations products, trademarks and technology from Procter & Gamble and created a subsidiary to market the brand.

The American Culinary Federation, Inc., established in 1929, is the premier professional organization for culinarians in America. With more than 19,000 members spanning 240 chapters nationwide, ACF is the culinary leader in offering educational resources, training, apprenticeship and accreditation. In addition, ACF operates the only comprehensive certification program for chefs in the U.S. ACF is home to ACF Culinary Team USA, the official representative for the United States in major international culinary competitions, and also holds the presidium for the World Association of Chefs Societies, the largest international network of chef associations with more than 8 million members globally.

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