Chipotle Bacon Quesadilla Burger
View the complete recipe.

Make Bundles

Giving customers all they ask for

While our economy is busy slurping up disposable income and forcing many people to make some uncomfortable spending choices, greater choice on menus is prevailing as a way to deliver greater value to customers. Thirty percent of QSR operators, cited in the National Restaurant Association 2008 Restaurant Industry Forecast, listed more food choices as the top trend.

Offering people more choices enables them to exercise greater control despite the out-of-control way their cost of living has been going up. Bundling provides you the opportunity to sell a full meal—whether it’s a combo with a drink and side or an appetizer, entrée, and dessert—in cases where you might have sold only some of the items. And it makes the customer feel that you have done everything possible to help them, when all you've really done is give them options.

Offering menu choice and customization evidences itself in different ways with different restaurateurs who offer choices in everything from full meal bundles, complete with drinks and desserts, to extensive lists of side dishes to pair with limited numbers of entrées. Some offer smaller portions of several entrées, or they offer lunch portions all day. The trend spans all segments from QSR to fine dining.

Our goal is to show you a bundle of new ideas that give customers choices and a greater sense of control, and to demonstrate our commitment to Working at the Heart of Your Menu.™

Source: NRA: 2008 Restaurant Industry Forecast

Make Bundles explores ideas and products to help you sell multiple menu items through three-course dinners or combo meals. Along with menuing and product ideas, there are merchandising materials—table tents, counter cards, posters—that can be downloaded and printed to help users promote these ideas. Menu descriptions are also available for downloading.

Go to www.attheheartofvalue.net and click on “ideas” to explore Make Bundles, the fifth volume of the Tyson Food Service Ideas @ the Heart of Value series. Readers can provide feedback and share their value experiences at fsconcierge@tyson.com.

According to Tyson Food Service, the purpose is simple: To create open dialogue about generating better value, tighter control of food costs, and to show you value Working at the Heart of Your Menu.™

© 2008 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries.