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Share Fare

Sharing adds greater value to mealtimes.

In today’s tight economy, people are looking for ways to cut back without cutting out activities and pleasures, which has brought about renewed enthusiasm for sharing.

Sharing is a way for people to economize without feeling slighted; it makes people feel good and it brings associates, friends, and family together despite chaotic schedules. Sharing gives people—especially women*—a hands-on way to fill their needs for sustenance, variety, food exploration, conversation, intimacy, and price-economy.

Facilitating sharing and welcoming diners who want to share is a great way for operators to strengthen relationships with customers during these economically tight times. At the end of a shared meal, those who embrace the opportunity will discover sharing can increase customer frequency and guest check averages too. Done right, sharing can add up in extra drinks, appetizers, salads, and desserts.

Finding new ways to get your fair share of your customers’ sharing mindset is the subject of the latest Ideas @ the Heart of Value series volume, Share Fare. Its goal is to help operators provide customers with delicious ways to justify one of their favorite pastimes—eating out—even when their budgets are tighter than ever.

* “Real Girls Eat French Fries,” Business Week, March 20, 2007

Share Fare explores ideas and products to help facilitate patrons’ desires and/or needs to share, with minimal or no impact on margins. Along with the menuing and product ideas, there are merchandising materials-table tents, counter cards, posters-that can be downloaded and printed to help users promote these ideas. Go to www.share-fare.net to explore Share Fare, the third volume of the Tyson Food Service Ideas @ the Heart of Value series. Readers can provide feedback and share their value experiences at fsconcierge@tyson.com.

According to Tyson Food Service, its purpose is simple: to create open dialogue about generating better value and tighter control of food costs, and to show you value Working at the Heart of Your Menu.™

© 2008 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries.